WealthTech Sales Tips: 10 Scripts for Selling to Wealth Managers, RIAs and Private Banks

Script

"Most of the wealth managers I speak to are under pressure on two fronts: demonstrating best execution and advice quality to regulators, and retaining clients who are being prospected by fee-transparent robo platforms. We help firms do both — better reporting for compliance, and digital tools that keep clients engaged between reviews. Worth 20 minutes to see if it fits your situation?"

Script

"That's the most common thing I hear, and I genuinely respect it. Can I ask — when did you last benchmark your current platform against what your clients are being shown by competitors? Not to create a problem, but platform expectations have shifted a lot in the last 18 months. What do your clients ask for most that your current system can't easily do?"

Script

"The firms using our platform well are growing AUM 15-20% faster than their peer group — not through better investment performance, but through better client engagement and referral generation. The data shows that clients who use a digital portal review their portfolio twice as often and refer 30% more frequently. Can I show you how that plays out in practice?"

Script

"I want to address the compliance question directly because I know it's front of mind. We're FCA-registered, ISO 27001 certified, and our audit trail has been validated by [X] major compliance reviews. In fact, three of our clients used our reporting module to pass their most recent FCA audit with zero findings. Do you want me to send the compliance pack before we go further?"

Script

"Before we go into the platform — can I ask, what does client attrition look like for you right now? Not in aggregate, but in terms of what triggers the conversations where a client considers leaving. In our experience, it's usually one of three things: fee transparency, lack of digital engagement, or perceived underperformance relative to benchmarks. Which of those is most live for you?"

Script

"In private banking, I know the deal involves your front-office team, your risk and compliance function, and your technology team — and each has a different set of questions. Rather than running three separate conversations, can we get 45 minutes with all three on a call? I'll prepare a tailored brief for each function so we use everyone's time efficiently."

Script

"The question we get most often is: are you a robo-advisor replacement or a complement? The answer is neither — we're the digital layer that makes a human adviser 10x more scalable. Your advisers keep the relationships. We give them the tools to manage 40% more clients without adding headcount. That's a very different proposition to Nutmeg or Vanguard."

Script

"Data security will come up in your due diligence, so let me get ahead of it. We're hosted on AWS [region], ISO 27001 and SOC 2 Type II certified, with end-to-end encryption and role-based access controls. All client data is stored within [jurisdiction] and never used for model training or third-party data sharing. I can send the full security architecture document today if that helps move due diligence forward."

Script

"Fee transparency is becoming a table-stakes expectation — especially for clients under 50 who've grown up comparing costs on comparison sites. The firms that get ahead of it proactively — showing clients exactly what they're paying and exactly what they're getting — have lower churn and higher referral rates. How are you currently handling the fee conversation in annual reviews?"

Script

"Rather than asking you to commit across the whole book, what I'd suggest is a 90-day pilot with 50 clients — a mix of your most engaged and your most at-risk. We'll track engagement scores, review completion rates, and referral activity against your baseline. At 90 days, the data either justifies the full rollout or it doesn't. If it doesn't, you've lost 90 days. If it does, you've got a business case your board can't argue with."